Meta Ads · D2C Health & Wellness · India
4 months. ₹21,290 spent. Zero conversions. Here's what we did.
When this brand came to us, their Google Ads account had been running for 4 months straight — spending money every single day — with zero conversions to show for it. The first thing we told them: we are not touching the campaigns yet
Conversions — Month 1
92
From 0. In 30 days.
Revenue — Month 1
₹1.12L
May 2026
ROAS achieved
1.09x
Target was break even
Before us (4 months)
0
Conversions. Nil.What the account looked like when they came to us
Four months of active Google Ads campaigns. Budget spent consistently. And this is what the
dashboard showed
₹21,290
Total spend in 4 months0.00
Conversions recorded0.11
Conv. value / cost (ROAS)The diagnosis
What we found in the audit
The brand wasn’t failing because of their product. They were failing because their ad account was set up to fail. Every rupee spent was being wasted on broken foundations.
Tracking was broken — completely
No conversion data was flowing to Google. The algorithm was optimising for nothing because it could see nothing. Every click, every purchase — invisible. Google was spending blind.
Tag Manager and GA4 not properly configured
Tags were either firing incorrectly or not at all. GA4 had no purchase events linked. The entire measurement stack was unreliable — meaning 4 months of data was essentially useless.
This brand had never crossed 1x ROAS — anywhere
Not on Meta. Not on Google. The account had no baseline of what working looked like. Starting from break-even was the right and honest goal — not 5x from day one.
The iGrowX rule — non-negotiable
We do not run a single rupee of new ad spend until tracking is verified, events are confirmed, and the data foundation is solid. Not glamorous work. But it is the work that makes everything else
possible.
The Journey
What we did — in order
Rebuilt the entire tracking stack
Tag Manager reconfigured. GA4 purchase events verified. Google Ads conversion actions linked and tested. Only once every event was firing correctly did we move forward. This
took time. It was worth it.
Set honest goals — break-even first, scale second
With a brand that had never hit 1x ROAS, promising 4x would have been dishonest. We set the Month 1 goal at break-even — 1x ROAS. Structured campaigns with the right bid strategies, the right signals, and realistic targets the algorithm could actually achieve.
Let the data run. Hit the target.
With clean tracking and a properly structured account, the algorithm finally had something to learn from. 92 conversions. ₹1,12,690 in revenue. ₹1,03,438 spent. 1.09x ROAS. Break-even achieved — exactly as planned. Month 2 begins.
92
Conversions in 30 days₹1.12L
Revenue generated1.09x
ROAS (target was 1x)3.34%
CTR on campaignsResults
The transformation
Before iGrowX
- ₹21,290 spent over 4 months
- Zero purchases
- Pixel broken — data lost
- Campaigns optimising for clicks
- No testing structure
- Every rupee wasted
After iGrowX
- 112 purchases in under 5 weeks
- 4.1x ROAS on corrected campaigns
- Pixel tracking verified and working
- All campaigns optimising for purchases
- Structured hypothesis-based testing
- Budget finally working
“When a brand onboards, your first instinct should not be to chase their revenue goals. It should be to audit honestly — is this account even ready to scale? If not, what needs to happen first, and how long will it actually take? Growth consultants know this truth. The best founders already know it too. They just need someone
willing to say it out loud and back it up with a plan.”
iGrowX Media
Has your Google Ads account been "running" — but not really working?
Spend happening. Clicks coming. But no conversions, no ROAS, no clarity on why.
Before you pause everything or increase the budget — the answer is almost always in the foundation. Broken tracking. Wrong bid strategies. No conversion signals for the algorithm to learn from.
This is the audit we run before touching any account. It is not the exciting part of performance marketing. But it is the part that determines whether everything else works.
Get clarity before spending more
We'll audit your account and tell you exactly what's wrong
If your tracking is broken, your objectives are wrong, or your testing has no structure — the fix is straightforward. But you’ll never know until you look. We’ll tell you exactly what needs fixing. Free. No commitment.