Meta Ads · D2C Health & Wellness · India

4 months. ₹21,290 spent. Zero conversions. Here's what we did.

When this brand came to us, their Google Ads account had been running for 4 months straight — spending money every single day — with zero conversions to show for it. The first thing we told them: we are not touching the campaigns yet

Conversions — Month 1

92

From 0. In 30 days.

Revenue — Month 1

₹1.12L

May 2026

ROAS achieved

1.09x

Target was break even

Before us (4 months)

0

Conversions. Nil.

What the account looked like when they came to us

Four months of active Google Ads campaigns. Budget spent consistently. And this is what the dashboard showed

₹21,290

Total spend in 4 months

0.00

Conversions recorded

0.11

Conv. value / cost (ROAS)

The diagnosis

What we found in the audit

The brand wasn’t failing because of their product. They were failing because their ad account was set up to fail. Every rupee spent was being wasted on broken foundations.

Tracking was broken — completely

No conversion data was flowing to Google. The algorithm was optimising for nothing because it could see nothing. Every click, every purchase — invisible. Google was spending blind.

Tag Manager and GA4 not properly configured

Tags were either firing incorrectly or not at all. GA4 had no purchase events linked. The entire measurement stack was unreliable — meaning 4 months of data was essentially useless.

This brand had never crossed 1x ROAS — anywhere

Not on Meta. Not on Google. The account had no baseline of what working looked like. Starting from break-even was the right and honest goal — not 5x from day one.

The iGrowX rule — non-negotiable

We do not run a single rupee of new ad spend until tracking is verified, events are confirmed, and the data foundation is solid. Not glamorous work. But it is the work that makes everything else possible.

The Journey

What we did — in order

Rebuilt the entire tracking stack

Tag Manager reconfigured. GA4 purchase events verified. Google Ads conversion actions linked and tested. Only once every event was firing correctly did we move forward. This took time. It was worth it.

Set honest goals — break-even first, scale second

With a brand that had never hit 1x ROAS, promising 4x would have been dishonest. We set the Month 1 goal at break-even — 1x ROAS. Structured campaigns with the right bid strategies, the right signals, and realistic targets the algorithm could actually achieve.

Let the data run. Hit the target.

With clean tracking and a properly structured account, the algorithm finally had something to learn from. 92 conversions. ₹1,12,690 in revenue. ₹1,03,438 spent. 1.09x ROAS. Break-even achieved — exactly as planned. Month 2 begins.

92

Conversions in 30 days

₹1.12L

Revenue generated

1.09x

ROAS (target was 1x)

3.34%

CTR on campaigns

Results

The transformation

Before iGrowX

After iGrowX

112 purchases in under 5 weeks
4.1x ROAS on corrected campaigns
Pixel tracking verified and working
All campaigns optimising for purchases
Structured hypothesis-based testing
Budget finally working

“When a brand onboards, your first instinct should not be to chase their revenue goals. It should be to audit honestly — is this account even ready to scale? If not, what needs to happen first, and how long will it actually take? Growth consultants know this truth. The best founders already know it too. They just need someone willing to say it out loud and back it up with a plan.”

iGrowX Media

Has your Google Ads account been "running" — but not really working?

Spend happening. Clicks coming. But no conversions, no ROAS, no clarity on why.

Before you pause everything or increase the budget — the answer is almost always in the foundation. Broken tracking. Wrong bid strategies. No conversion signals for the algorithm to learn from.

This is the audit we run before touching any account. It is not the exciting part of performance marketing. But it is the part that determines whether everything else works.

Get clarity before spending more

We'll audit your account and tell you exactly what's wrong

If your tracking is broken, your objectives are wrong, or your testing has no structure — the fix is straightforward. But you’ll never know until you look. We’ll tell you exactly what needs fixing. Free. No commitment.